Certified Flooring Installers (CFI), a division of the World Floor Covering Association (WFCA), has unveiled a new logo and refreshed brand identity—marking a new chapter for the organization that set the standard for installation training since launching in 1993.
The update is part of a recent rebranding effort within the larger WFCA organization, which includes WFCA, FCITS (Flooring Consultants and Inspection Training Services) and FCB2B (Floor Covering Business-to-Business). Like these other divisions, CFI’s new logo prominently displays the “Powered by WFCA” tagline to “reinforce a unified identity and highlight the shared mission of the association’s affiliated organizations,” the WFCA said.
Following collaboration with CFI’s leadership and advisory board, WFCA created a rebrand designed to build on CFI’s legacy while embracing a modern approach. The new logo evolves the familiar three-bar mark updated with clean lines, a contemporary color palette and streamlined typography to “reflect the professionalism, energy and forward momentum of today’s installer community,” the association added.
“This identity gives installers a bold, contemporary banner that reflects the professionalism and passion we bring to every job,” said Ralph Falavinha, executive director of CFI. “It unifies our community, sharpens our message and strengthens CFI’s position at the forefront of installation excellence.”
Freida Staten, chief marketing & strategy officer, noted, “CFI’s new brand strengthens the connection between all WFCA divisions and presents a unified, modern image to the industry. This alignment is key to amplifying our collective voice and driving progress across the flooring profession.”
The new branding will roll out in phases in the coming months across CFI’s website, training materials, digital communications and more, according to the WFCA.
