Home Latest News After 15 Years, Shaw Announces Return to Surfaces
Home Latest News After 15 Years, Shaw Announces Return to Surfaces

After 15 Years, Shaw Announces Return to Surfaces

After a 15-year absence, Shaw will be returning to Surfaces in Las Vegas and bringing its residential and Main Street brands Anderson Tuftex, COREtec, Philadelphia Commercial and Shaw Floors with it. The manufacturer will be presenting its latest products in the adjacent booths 2647, 2947 and 3247.

“We’re returning to the show as a united residential division: four brands, one ‘Powerhouse of Services and Solutions’ to help our customers grow their businesses. We’re excited about the opportunity to connect with customers in person, particularly after the challenges the past couple of years have brought,” commented Nino LoCicero, vice president of marketing and digital commerce, Shaw Residential. “We’re more bullish than ever about delighting the customer with leading innovations and superior service. What better way to bookend our 2022 market season [than] with a return to Surfaces?”

Shaw will continue to have its regular market season with regional Showcase events at select locations throughout the country during January, including a live stream event from Dallas in early January for its Shaw Flooring Network (SFN). Customers may also schedule curated product sessions with their Shaw territory manager for a personalized market experience. “We understand the importance of face time but also want to make sure our customers have a safe market experience that’s tailored to their comfort level and needs,” observed LoCicero.

Shaw plans to showcase more programs and initiatives across its entire portfolio of brands at Surfaces. A full two-day schedule of demonstrations featuring a variety of technologies and innovations will be on-tap. Shaw will also have a strong sales presence at the show, with Its field teams fresh from a week-long training course on all 2022 new introductions.

LoCicero noted: “Our theme for the 2022 market season and sales training is ‘Reimagine.’ We’re asking people to reimagine not only the market experience but all the ways that business—and real-life—will look different post-pandemic.”

When asked about what visitors to the Shaw Floors booths should expect, LoCicero said, “We have a new sundries program designed for simplicity and customer satisfaction, as well as a new pet-friendly platform, Pet Perfect, designed for specialty retail and promising ultimate durability and effortless clean-ability. We’re also displaying some innovative new design concepts and sustainable product solutions.”

For more information and to register for the show and a visit to Shaw’s booth, visit https://l.feathr.co/tise-2022-vegas–hybrid-exhibitor-invites-reg-campaign-page-shaw.


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