American Home Surfaces Group (AHSG) and sister organization Commercial USA are partnering with Gladden Group, a full-service brand consulting and marketing agency, to lead and enhance communication efforts across both organizations.
According to the groups, Gladden Group was selected for its expertise in creating strategic marketing within the residential and commercial flooring sectors as well as the built environment industry.
“As we continue to expand and adapt in a dynamic market, aligning with a marketing partner that understands our industry and vision is crucial,” said Tony Wright, president of AHSG and Commercial USA. “Gladden Group’s experience and innovative approach make them an ideal partner to elevate our brand and communication strategies.”
Gladden Group will spearhead various initiatives, including brand positioning and integrated marketing strategies, and support key projects reinforcing AHSG and Commercial USA’s industry leadership. Their scope will encompass digital communications, visual identity, internal alignment and external messaging to ensure brand consistency and marketing impact across all media channels and platforms.
“We are honored to collaborate with AHSG and Commercial USA,” said Seth Gladden, founder and CEO of Gladden Group. “These organizations have a significant impact in the flooring industry, and we are excited to contribute to their continued success by enhancing their branding and marketing efforts.”
Founded in 2000 and headquartered in Roswell, Ga., AHSG represents hundreds of independent flooring retailers nationwide. Commercial USA, also based in Roswell, represents more than 190 independent flooring contractors across the country.
