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Retailer Corner: What’s in This for Me?

Retailer Corner: What’s in This for Me?

By Tom Jennings, WFCA Vice President, Professional Development A sale is lost to a competitor. It happens every day. Have you ever noticed how often the average salesperson, or estimator, seems to assign the blame to the customer? We’ve all heard the standard excuses: “We’re priced too high,” “They foun...
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