By Tom Jennings, WFCA Vice President, Professional Development A sale is lost to a competitor. It happens every day. Have you ever noticed how often the average salesperson, or estimator, seems to assign the blame to the customer? We’ve all heard the standard excuses: “We’re priced too high,” “They foun...
By Arthur Mintie, LATICRETE Sr. Director, Technical Services The need for moisture protection and waterproofing has become more significant over the years as savvy construction professionals continue to recognize the long-term benefits offered by relatively inexpensive prevention mechanisms, namely mois...
The North American Association of Floor Covering Distributors (NAFCD) is excited to host recognized subject matter experts to the 2019 NAFCD Annual Convention, November 12-14 in New Orleans. These established speakers will provide attendees a solid understanding of the latest leadership, economic, marke...
Attendees at StonExpo/Marmomac at The International Surface Event (TISE) in January 2020 will notice more natural stone on display than ever before. A new Natural Stone Pavilion will debut prominently in the middle of the show floor. The pavilion is strategically positioned near the Natural Stone Instit...
Members of the floorcovering industry’s leader in training and certification, INSTALL, have donated time and labor to several non-profits across the United States. This was a win-win scenario for apprentices to continue fine-tuning their skills on the job while providing non-profit organizations assista...
Nominate your most admired Ceramic Tile Distributors Association (CTDA) member, past or present, for induction into the CTDA Hall of Fame. Complete the form below by Friday, August 30, 2019. To submit multiple nominations, complete the form multiple times. Eligibility Requirements: Must be or have been...
Mannington recently introduced a suite of exciting new interactive virtual reality digital tools to help make the shopping process easier for both the retail salesperson and the consumer. Recognizing that one of the keys to closing the sale is helping the consumer visualize the floor in her home,...
The North American Association of Floor Covering Distributors (NAFCD) is pleased to announce the release of the 2019 Financial Benchmarking Report, a profitability analysis of NAFCD members designed to analyze and understand best practices of floor covering distributor companies. The report allows parti...
The National Tile Contractors Association (NTCA), the world’s largest tile contractor association, hosted its 2019 NTCA Five-Star Contractor Annual Summer Meeting in Montreal, Canada. The objective of this year’s meeting, hosted by Schluter Systems, was not only to provide valuable education, but...
Freida Staten, Vice President, Marketing and Communications, World Floor Covering Association (WFCA), recently announced the organization’s new business partnership with Podium, the leading customer interaction management company. Podium is used by over 35,000 businesses worldwide and is redefining the...
