Commercial flooring contractor Consolidated Flooring hosted its third ConsoCon show recently at Glass House Union Square in New York City, where AHF Products picked up 1st place in the “Flooring as Art” competition for its design paying homage to Marilyn Monroe. The AHF design team was inspired by the contest’s theme of “blurring the line between flooring and fine art” to create a display crafted from VCT, LVT and homogeneous sheet products.
Dubbed “Shining Star,” the pop art piece was created by Oxana Dallas, AHF principal designer-commercial, by meticulously puzzling together resilient flooring products including Armstrong Flooring Feature Tile and Imperial Texture VCT; Duo, Exchange, Theorem and Terra LVT; AHF Contract Illiad and Highlights VCT; along with AHF Products wall base, stair treads and landing tile. The background is constructed from Armstrong Flooring Medintone homogenous sheet flooring.
The colors in “Shining Star” flow between vibrant reds, yellows and pinks to pale and wistful neutrals. The design also incorporates recycled content, such as scraps of wall base material to create the ingénue’s famous cheek mole. The floor art was created by a water-jet process to custom cut materials.
“Beyond the practicality of providing a surface to walk on, flooring is a canvas for artistic expression, a foundation upon which the rest of a space’s decor can thrive,” Dallas stated. “It’s not just about choosing the most durable or cost-effective material; it’s about selecting a surface that tells a story and allows you to push the envelope on design.”
Nineteen flooring manufacturers, including AHF Products, showcased a curated selection of products and met with architects and designers from the greater New York City area. Over 300 constituents of the A&D community, real estate owners and owners’ reps connected with mill reps, executives and members of Consolidated Carpet’s sales force.
As the 1st place winner, AHF was awarded $2,000, which the company donated on behalf of Consolidated Carpets to the ALS Association.
For more information, visit: https://www.armstrongflooring.com/commercial/en-us/products/het.html and www.AHFContract.com.
