Custom Building Products Launches CUSTOMChat Website Engagement Tool

Custom Building Products

Custom® Building Products, a provider of flooring preparation products and tile and stone installation systems, recently introduced CUSTOMChat, a live website customer engagement tool that provides thorough, real-time responses to inquiries. Accessible 24-hours a day, seven-days a week on, this new tool connects contractors, architects, installers, designers, specifiers and homeowners with trained Custom® Building Products Technical Services Representatives to answer their specific product and project questions.

“Our goal is to deliver the best possible customer service in the industry and CUSTOMChat is the latest example of that commitment,” said Reeve Haldeman, Corporate Vice President of Marketing and Retail Sales for Custom® Building Products. “Rather than trying to decipher canned responses to general questions, our customers receive professional consultation from experts about their particular situation in a timely manner. As a result, projects stay on time and in budget, while minimizing call backs.”

CUSTOMChat is located at the bottom right hand corner of every page on the CUSTOM® website asking visitors if they have any questions. During business hours, customers with questions simply click on the CUSTOMChat bar and enter their name and e-mail address to activate assistance from a representative. During non-business hours, customers can leave a message on CUSTOMChat with the assurance a representative will respond as soon as the technical staff are back on duty. This tool will also intuitively offer assistance to visitors navigating the CUSTOM® website for an extended period of time. Visitors who use CUSTOMChat are encouraged to share their experience as a training aid for the representatives and to help improve the overall customer service experience.

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