Explosive Growth in Membership

WFCA

World Floor Covering Association Sees Explosive Growth in Membership
Association membership surpasses 10,000 and sets new record in its 60-year history

July 27, 2020 – Dalton, GA – The World Floor Covering Association (WFCA) announced today
that it has surpassed 10,000 members, continuing its strong trend of growth, and increasing its
standing as the preeminent voice for the floor covering industry.

“This is a remarkable achievement, and it’s just the beginning,” said Scott Humphrey, chief
executive officer, World Floor Covering Association. “Reaching this milestone is a clear
indicator of the value the industry places on this association, and the rising sense of urgency
that our industry colleagues share for steering the strategic direction needed to help shape and
secure our collective future.”

The boost in membership figures can be attributed to several things. First, as of January 1,
2020, with the goal of uniting industry voices to combat the floor covering installation crisis, the
WFCA offered free membership to all primary members (professional flooring dealers,
inspectors, cleaners, designers) and offers a tiered-membership format for others that is more
conducive to their individual business needs (manufacturers, suppliers, distributors). Since the
outset of the COVID-19 pandemic impact, the WFCA quickly shifted its efforts to focus on the
emergent needs of its members, and the industry as a whole, and has led the way in providing
a crisis-communications effort offering guidance and resources on how to best navigate the
complicated terrain. This includes leveraging their unique position in the industry and longstanding
relationships in Washington D.C.to ensure that their voice is heard as relief legislation
is crafted. Membership growth has come from all sectors of the industry, largely fueled by
manufacturing and industry groups.

“Our members are at the heart of everything we do,” said Freida Staten, vice president
marketing, communications and member relations. “In response to the coronavirus, we jumped
into action by creating a Coronavirus Response Resource Center, a Knowledge is Power:
Combating COVID-19 Webinar Series as well as timely direct communications and news. Our
lobbying partner, Lobbyit, and legal counsel, Jeffrey King, have worked tirelessly to provide
input to lawmakers on important legislation. Regardless of the issue that impacts our members
and the industry, our commitment to the success of our members is unwavering.”
WFCA membership represents all aspects of the flooring industry from residential to
commercial and includes specialty floor covering retailers, inspectors, installers, designers,
manufacturers, suppliers and distributors.

“Our voice is becoming louder, stronger, and more focused,” said Humphrey. “I’d like to thank
every new member and every renewing member and invite all those who have not yet joined to
be a part of a community who is making a difference. We are an essential and vibrant
organization, and we couldn’t do our important work without all of you. Together, we are much
stronger.”

Make your voice heard. For more information on becoming a member of the WFCA, please
visit https://wfca.org or contact our team at 855.330.1183.

ABOUT WFCA

The World Floor Covering Association (WFCA), the official sponsor of The International
Surface Event (TISE), is the floor covering industry’s largest advocacy organization,
representing floor covering retailers, contractors and allied service providers throughout North
America. The WFCA is a recognized leader in marketing research and industry programs for
flooring professionals. In addition, WFCA publishes the only retailer-oriented trade periodical,
Premier Flooring Retailer. As part of its mission to enhance the business environment for the
independent flooring retailer the WFCA acquired the Certified Floorcovering Installers
Association (CFI) in an effort to resolve the industry’s largest issue – the shortage of qualified
installers. The WFCA oversees the Floor Covering Business to Business (fcB2B) program,
helping companies in the industry transition to an e-commerce platform for all business
transactions. The WFCA also influences public policy affecting the floor covering industry and
consumers. For more information about the WFCA, visit WFCA.org.

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