Family run carpet company Carpet Runners UK has launched in the US as runrug, offering American customers access to its range of over 400 stair, hallway and wedding runners. While hardwood flooring and similar solutions have been a mainstay in the American home for decades, carpet is enjoying a resurgence in popularity as modern production techniques and styles make it a clean and convenient solution.
A recent market research report into the US flooring industry, conducted by The Market Plan, suggested that a boom in construction across the States could give a further boost to the carpet trade.
The report stated that an “increase in demand for soft covering flooring products such as carpet tiles, area rugs, and broadloom in North America is projected to augment the market for flooring during the forecast period. Carpet tiles and rugs provide a protective layer to floors, therefore, such products are highly preferred in regions with cold climate. Increase in construction activities in developed and emerging regions is anticipated to boost the flooring market during the forecast period.”
Stair runners are an ideal complement to hardwood stairs in both modern and heritage properties, offering protection to the floor in high traffic areas as well as comfort underfoot.
Company director Myles Shaw explained the launch, citing a rise in the popularity of products following the UK’s exit from the EU.
“Following the EU referendum in the UK the pound sterling tumbled, and we started to get orders from the USA on our UK website – this was because the weak pound gave US customer extremely good value, and much more for their dollar. There was great feedback from our American customers and they loved the products. After a sustained period of interest from US customers we decided to launch a dedicated US website (runrug.com) and offer a local returns service. We are now able to sell to all US states and have the product delivered within 3 working days from the order date using an express tracked delivery. Our growth in the USA has been remarkable and we are delighted that American consumers love our products as much as they do.”
For more information and to view the entire runrug range, visit https://www.runrug.com/us/. The site has a 10% flash sale ending this Sunday (August 4th).