Major Flooring Distributor Chooses TEC® For Corporate Headquarters and Showroom

Centura Tile, a floor-covering distributor with more than 80 years of industry experience, used TEC® products to achieve an elegant corporate headquarters and showroom design.

Established in 1933, Centura offers all types of tile and floor covering products, as well as a complete range of accessories and tools in 14 locations across Canada. Each location has full showroom and warehousing facilities – designed to give Centura patrons the optimum in customer service.

The Toronto facility opened in November 2013 and includes a showroom, offices and an all-new tool room. Centura trusted that a wide range of TEC® products would help them create a highly functional and beautiful space to showcase their products and embody their values.

As the exclusive TEC® products distributor in Canada, Centura wanted a showroom that exemplifies its commitment to selling the latest and most innovative floor covering materials. With that in mind, TEC® products were used to achieve an elegant design in the nearly 10,000-square-foot space. 

“TEC® products helped us achieve a showroom that demonstrates our industry leadership,” says Ross Keltie, vice president of Centura Tile. “It is spectacular.”

TEC® Uncoupling Membrane Mortar was used in conjunction with Schluter® -Ditra®-XL uncoupling membrane to install technical and double-pressed porcelain tile in the showroom and throughout the facility. This mortar – endorsed by Schluter®-Systems – was developed specifically for use with Schluter®-DITRA® and Schluter®-KERDI® systems. In the Centura showroom, it was used with large tile in a medium bed application. TEC® Uncoupling Membrane Mortar helped installers create a smooth floor that provides a neutral platform for the company’s products and other design elements – including a living wall integrated with green plants.

Large-format wall tile in the showroom, foyer and restrooms was installed with TEC® Ultimate Large Tile Mortar. This product’s medium-bed characteristics helped installers address the requirements of large-format tile. Selecting the right setting materials for this increasingly popular product helped Centura successfully execute a design that embodies the latest design trends. 

Centura also specified TEC® Power Grout® Ultimate Performance Grout for the installation. Tile contractor Upper Deck Flooring, Bolton, ON, used the Power Grout® product for the first time while working on this project at Centura. 

“Power Grout® is easy to work with and easy to clean. We like the product because it gives us similar results as epoxy, without the same installation challenges,” says Dave Smith, of Upper Deck Flooring, noting that he plans to work with the product again in the future.


Upper Deck Flooring used 10 of the 32 available Power Grout® product colors. The diversity of color offerings allowed the use of Power Grout® product in a variety of grouted spaces. At Centura, it accents stately large format tile installations, stylish digital porcelain floors and even ornate mosaics, which were installed with TEC® Sturdi Flex™ Latex Modified Thin Set Mortar.

Centura also relied on a TEC® adhesive to install vinyl flooring in their all-new tool room. The Toronto facility is the first Centura location to feature a tool room, and installers used TEC® 744 Solid Vinyl and Rubber Adhesive to install vinyl tile in the space. A zero-VOC product, TEC® 744 adhesive spreads easily for efficient installation, has resistance to moisture and is low odor, making it ideal for busy commercial spaces like the Centura tool room. 

The Toronto facility opened in November 2013. Installers also used TEC® AccuColor® Premium Sanded Grout and TEC® AccuColor® Premium Unsanded Grout at the facility.


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