Metchick to Lead LATICRETE SUPERCAP as President

Doug Metchick of Laticrete SuperCap

LATICRETE SUPERCAP, LLC, manufacturer of self-leveling LATICRETE® SUPERCAP® System, announced Doug Metchick has been named president of company. Reporting to LATICRETE President Edward Metcalf, Metchick will work out of LATICRETE World Headquarters in Bethany, CT and is charged with preparing LATICRETE SUPERCAP for rapid and sustained growth. LATICRETE SUPERCAP is a joint venture between LATICRETE and Supercap.

According to Metcalf, “With a strong background in business transformation, Doug is the perfect fit for LATICRETE® SUPERCAP®. As his remarkable resume demonstrates, he is the right person to design and execute innovative strategies that will make our time-saving, cost-effective method for finishing new concrete or capping existing slabs the industry standard.”

Metchick has a 25-year track record building brands and increasing profitability. He comes to LATICRETE SUPERCAP from Morris Yachts, where he served as CEO, overseeing the luxury sailboat builder and yacht services company’s five locations and 100-plus staff. He was responsible for business strategy, marketing, sales, customer service, production, finance, HR, advertising, social media and digital.

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