NAFCD Announces Strategic Partnership with Market Insights, LLC

NAFCD

The North American Association of Floor Covering Distributors (NAFCD) is pleased to announce a strategic partnership with Market Insights, LLC of Reading, PA. The partnership is designed to deliver NAFCD member firms with an ongoing assessment of market conditions and trends in the North American flooring market.

As part of the arrangement, Market Insights will provide members with its Quarterly Market Monitor Report and summary excerpts of the U.S. FLOOReport and Canada FLOOReport. These reports will provide a narrative of U.S. and Canadian economic forecasts along with flooring market data and an analysis of the current competitive environment. The partnership also calls for Market Insights to provide members with access to its County Market Report featuring county-level market data on flooring sales dollars per flooring product category which will be highly useful to regional distributors.

“NAFCD is excited to offer our members insights on trends in the flooring marketplace at both the national and regional levels,” said Kevin Gammonley, NAFCD Executive Vice President. “Market Insights is a well-known and respected market research firm that specializes in highly specific flooring trend data which will help NAFCD members stay abreast of market conditions.”

Market Insights, LLC is an independent marketing and market research consulting firm specializing in forecasts, analysis, market research and consulting focused on the North American flooring industry. Market Insights, LLC was founded in 1997 by Santo Torcivia who is a veteran of the flooring industry. Before founding his firm, Santo was employed for 16 years by Mannington Mills lastly as Vice-President of Business Analysis & Planning. Prior to Mannington Mills, Santo Torcivia was employed by American Bank & Trust Co. of PA (now part of Wells Fargo bank) as Vice-President of Marketing & Business Analysis. With a background in both finance and marketing along with its many flooring industry connections, Market Insights is uniquely positioned to provide NAFCD distributor and supplier members with effective and insightful solutions, analysis and strategies for the increasingly competitive flooring market.

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