Home Latest News Nominations Open for Inaugural Tom Jennings Champion Award
Home Latest News Nominations Open for Inaugural Tom Jennings Champion Award

Nominations Open for Inaugural Tom Jennings Champion Award

WFCA logoThe World Floor Covering Association is seeking nominations for its newly created Tom Jennings Champion Award, which celebrates and recognizes an individual in the flooring retail community who captures the spirit of Tom’s commitment to excellence in customer service. Each recipient will be nominated by peers within the industry and selected by a committee made up of retailers throughout the country. Nominations will be accepted through Dec. 15, with the award set to be presented at TISE next February.

The annual award recognizes Tom Jennings’ life’s work and commitment by encouraging and rewarding retail owners and principal managers who share his vision of raising the professionalism of flooring individuals, place the highest value on the customer experience, and seize the responsibility for making that vision real. Renowned for his insights and expertise in retail operations, Jennings made his mark in the floor covering industry by focusing on his mantra, “They say that champions don’t do one thing 100% better than their competitors; rather they do a hundred things 1% better.”

This motto stems from his belief that the only truly unique offering a company has to sell are the people in its organization, and the only differentiator between a great business and the average ones is that the great ones keep improving.

Nominations for the Tom Jennings Champion Award must be a WFCA member and should embody the same qualities of the award’s namesake—an individual who goes above and beyond by displaying a positive attitude; eliminates barriers for customers by effectively and efficiently communicating, collaborating, and addressing customer needs; delivers exceptional service above and beyond the call of duty; and serves as a role model to coworkers.

For more information or to submit a nomination, visit WFCA.org.


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