In recognition of the exceptional increase in sales of the Powerhold™ brand of flooring installation tools and supplies and to drive continued sales growth, the Floor Covering Distributor Alliance (FCDA) has announced a summer-long giveaway of more than 300 ORCA Coolers and more than 750 ORCA Chasers to flooring installation contractors and individual installers who register for the program. FCDA members manufacture and market an extensive line of flooring and flooring installation products under the Powerhold ™ brand. ORCA Coolers, which have a retail value of $400, are known for their ability to hold ice for up to 10 days and ORCA Chasers, which have a retail value of $39.99, are stainless steel cups designed to keep beverages cold or hot
“The year-over-year growth in sales of Powerhold products continues to be remarkable,” said Dan Lee, president of FCDA and CEO of Professional Flooring Supply in Fort Worth, Texas. “This giveaway program is an opportunity for us to thank current users of Powerhold products for their business and to build value for the brand among potential new customers.
“Based on our experience, Powerhold sales are driven by their exceptional quality and competitive pricing, as evidenced by the fact that they are only available from some of North America’s leading distributors of flooring installation products,” Lee said. “Those are important differentiators of Powerhold products from the competition and our summer giveaway program is designed to raise awareness of them.”
Floor covering installation contractors, installers and others can register for the monthly drawings for the ORCA Coolers and ORCA Chasers, which will be held through August 2016, at each of the 19 Powerhold distributors in North America or online at www.powerhold.com. The number of coolers and chasers awarded each month will be determined on a distributor-by-distributor basis. No purchase is necessary to participate in the drawings. A list of participating FCDA members can be found at www.powerhold.com.
There are approximately 630 products sold under the Powerhold brand. Included are tools, such as tile cutters and seaming irons, as well as supplies ranging from adhesives to tack strips to surface protection products. There is also a Powerhold brand of sports flooring. Additional information is available at www.powerhold.com.