Over the last 80 years, Roberts has grown to become synonymous with flooring solutions for professional installers. With locations throughout the world, generations of installers have grown up with Roberts.
In 2018, the company is unveiling a new Roberts identity, complete with a new logo and a new, more professional packaging design. It has been 30 years since the logo has significantly changed, according to the company.
“We thought it was important to pay tribute to the well-known Roberts globe so we pulled the globe out of the “R” and gave the iconic symbol more prominence. It instantly gave the logo a revitalized energy,” stated Leslie Del Pozo, Director of Channel Marketing.
Roberts officially launched the new logo and packaging for the United States and Canada during the recently held The International Surface Event (TISE) trade show in Las Vegas.
Along with the new design, Roberts says 2018 will also bring new product launches, a few upgrades to current products and some exciting customer sweepstakes/giveaways.