Taylor’s TruRenew Adhesive Receives Cradle to Cradle Certification

W.F. Taylor Co.'s TruRenew Premium Bio-Renewable Adhesive™
W.F. Taylor Co.’s TruRenew Premium Bio-Renewable Adhesive™

W.F. Taylor Co., Inc. (Taylor) proudly announces the new patented TruRenew Premium Bio-Renewable Adhesive™ product line. TruRenew™ is the first wet flooring adhesive to be certified under the Cradle to Cradle Products Innovation Institute. The first type of adhesive to be released under the TruRenew™ product line is a pressure sensitive adhesive; scientifically engineered for the interior permanent or releasable installation of modular carpet tiles, vinyl backed carpet, solid vinyl tiles, and pad to substrate in a double stick installation. TruRenew™ pressure sensitive adhesive is Cradle to Cradle Certified™ at the Silver level.

Developed in partnership with some of the world’s leading chemical companies, TruRenew’s bio-renewable properties surpassed the four most rigorous third party certification programs in the industry for strict low indoor air chemical emission levels: Cradle to Cradle Certified™ Products Program, UL’s GREENGUARD Certification Program, Carpet & Rug Institute (CRI) Green Label Plus Program, and Resilient Floor Covering Institute’s (RFCI) and Scientific Certification Systems (SCS Global) joint FloorScore® Program. Products bearing these certifications give installers the ability to meet the criteria of LEED, CHPS, Green Guide for Health Care, the U.S. EPA, and many more green/environmental building credit programs.

“Keeping true to Taylor’s commitment to produce environmentally friendly products, we continue to lead the industry with our newest and most advanced flooring adhesive line,” said Jack Raidy, CEO and President of Taylor. “Taylor has been anticipating this moment for some time now, in 2010 we were awarded a patent for our bio-source technology but without the bio-source material available we patiently waited. When the time was right we partnered with some of the world’s leading chemical companies, to bring this product to fruition.”

By supplying the industry with TruRenew’s vastly environmentally certified technology we hope to help the industry, not just meet but, exceed sustainability goals. “Taylor looks forward to supplying this product to the entire industry allowing us to spread our new bio-renewable technology” said Barry Wright Executive VP at Taylor. “Our customers have been asking for this type of technology more and more as builders are seeking to lower their environmental impact.”

Cradle to Cradle Certified™ is unique, unlike all other industry environmental certifications. It is a multi-attribute certification program that assesses products and materials for safety to human & environmental health, design for future use cycles, and sustainable manufacturing. As aCradle to Cradle Certified™ product, TruRenew was evaluated for material health, material reutilization, renewable energy use and carbon management, water stewardship, and social fairness.

To learn more about Taylor TruRenew Premium Bio-Renewable Adhesive™, visit www.wftaylor.com. Find your closest Taylor distributor to purchase the new TruRenew™ Pressure Sensitive Adhesive by calling 800-397-4583 or visiting the website.

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