With an estimated 125,000 housing industry professionals in Las Vegas for Design & Construction Week™, the energy and excitement could be felt by all and was clearly visible at The International Surface Event (TISE) 2015, held January 20-23 at Mandalay Bay Convention Center in Las Vegas. Informa Exhibitions U.S. announced that SURFACES | StonExpo/Marmomacc Americas | TileExpo experienced attendance comparable to the 2014 show with a steady flow of visitors from International Builders’ Show (IBS), Kitchen & Bath Industry Show (KBIS), International Window Coverings Expo (IWCE) and Las Vegas Market. TISE attracted an increased number of architects and designers, an audience segment that accounted for nearly 7% of all registrants.
This year’s show attracted exhibitors and attendees from over 80 countries with significant representation from global markets such as Mexico, China, Australia, Japan and Italy. A total of 707 exhibiting companies showcased their products and services on two floors of the convention center covering around 350,000 total square feet. About 22% of the exhibiting companies were new participants to the show, further indicating the growth of the floor covering, stone and tile industries in both residential and commercial design and construction markets. Exhibitors presented a wide range of new products and services, demonstrated tools and equipment, and introduced innovative technologies that are leading the way in revolutionizing the industry.
“The International Surface Event 2015 was one of the strongest in recent history,” said Dana Teague, Vice President with Informa Exhibitions U.S. “The synergy from having five shows taking place the same week provided substantial new business opportunities for both exhibitors and attendees.”
“The show gets bigger and better every year. It’s a fantastic event,” stated Mitchell Brown, President, French Brown Floors, a Dallas-based luxury flooring retailer.
“I consider TISE to be one of the best places to look for direction in our industry,” commented Brooke Hilbrand, V.P. of Sales and Merchandising, Columbo’s Floors to Go in Jenison, Michigan. “Whether it’s upcoming trends, new product development or networking, this event exposes it all. I always return from the show feeling inspired and motivated for the new year.”
“The momentum is already building for TISE 2016, which will once again be held in conjunction with Design & Construction Week,” stated Amie Gilmore, Director of The International Surface Event. “Nearly 80% of the show floor for the (January) 2016 event is already sold.”
“By including The International Surface Event as part of Design & Construction Week, we saw an uptick in not only attendance, but breadth of attendees. The number of kitchen and bath designers coming to our booth exceeded expectations,” stated Lindsey-Ann Waldrep, Vice President of Marketing, Crossville. “As the housing community continues to expand, TISE gives us exposure not just to retailers and contractors, but the design community and brings the Crossville brand to all stakeholders in the residential market.”
Attendance at the TISE 2015 education program experienced a significant double-digit increase with over 25% of the total audience registering for sessions offered during the show. “We constantly re-evaluate our education program in order to deliver the most relevant topics facing our industry,” stated Jennifer Hughes, Education Manager for The International Surface Event. “We were extremely pleased to see so many attendees make education a priority in 2015. We feel it will only continue to grow.”
The call for speaker presentations for The International Surface Event 2016 will open on February 16. Submissions are due by March 13. Visit www.TISEwest.com for more information.
“Overall, we’re very pleased with the outcome of the 2015 event,” added Teague. “We enacted new strategies and marketing programs, brought new features to the show floor, added numerous education opportunities and established a great partnership between TISE and the Design & Construction Week events. Plans are already formulating to make 2016 bigger and better.”
The International Surface Event (TISE) 2016 will be held January 20-22, 2016 at the Mandalay Bay Convention Center, Las Vegas, NV in conjunction with Design & Construction Week 2016. The TISE education program will be held January 19-22, 2016.