Chicago — USG Corporation has announced its strategic partnership with XL Brands®, the nation’s largest private label manufacturer of floor covering adhesives. The partnership comes as the two companies are collaborating to develop new technologies for the flooring industry.
USG and XL Brands will focus on offering complete solutions and performance systems to the industry. The collaboration between USG and XL Brands combines products that are already used and trusted in the market, including USG’s well-known Levelrock® and Durock™ brands, to form a union of unequaled quality, performance and value. Through joint research and product development the two companies will deliver advanced flooring technologies for the future.
These new technologies will target customers who are looking for solutions to today’s demanding and difficult flooring installation issues and problems. USG and XL Brands joint product collaborations will feature solution-based systems that focus on moisture solutions, substrate issues, installation speed requirements, bonding and performance applications and full system warranty protection.