WFCA Launches New Flooring Retailer-Focused Magazine

Anaheim, CA – Scott Humphrey, WFCA ceo, has announced that the association has entered an exclusive publishing agreement with JG Media Group LLC, based in Westlake Village, CA. Together the organizations will launch the WFCA’s first retailer-dedicated periodical that will be called Premier Flooring Retailer.

The consumer-style, bi-monthly magazine is slated to launch in January 2014 – just in time for Surfaces. The four-color publication will exceed 40 pages in its inaugural issue. The subscription-base will include the nearly 3,000 members of the WFCA, plus additional key retailers and flooring contractors. The initial total print circulation will be 10,000. Premier Flooring Retailer will also be available to industry members at the SurPremier Flooring Retailer logofaces show, January 27-30, 2014, in Las Vegas.

The magazine will feature exclusive content and on-going columns designed to help members increase their market-share and expand their profitability. Magazine columnists include some of the industry’s most notable faces and newsmakers including: Humphrey, who will contribute ongoing content on retailer success; Tom Jennings, Vice President, Member Services, WFCA; Jeffrey King, JKing, Esq of Delray Beach, FL, WFCA’s in-house attorney; Randy Gravitt of i2ileadership; author Michael Vickers; Dr. Stanley Beecham; and Annette Callari, A.S.I.D., Chair Holder, Color Marketing Group International and online Designer’s Corner contributor for WFCA’s consumer website. In addition, new guest contributors from within and outside the industry will also cover these timely topics.

“We are taking WFCA member benefits to the next level with the launch of Premier Flooring Retailer,” said Humphrey. “Flooring retailers face numerous and continual challenges in today’s competitive market. Through our new publication we will be able to open a dialogue with our members and help them overcome the hurdles, beat the odds and succeed wherever they are located. This book gives arms and legs to our membership capabilities and benefits, and I see it serving as a portable resource that members can turn to for business insight, proven strategy and success stories. This initiative of ours has been a long time coming and, with Jeff Golden at the helm and his editorial and sales team in place, I eagerly await its launch.”

“We have already assembled a rock solid line-up of features and editorial that is designed to deliver the exact content that the retailer is looking for at targeted times of year,” said Golden. “For nearly 3,000 WFCA member subscribers at launch, we will have editorial that cannot be found anywhere else. We will include content in Premier Flooring Retailer so that our readers are top of mind in the markets they serve while growing profit.”

For more information about Premier Flooring Retailer, please call 877-742-6467.

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