Scott Humphrey, Chief Executive Officer of World Floor Covering Association (WFCA), and Kevin Gammonley, North American Association of Floor Covering Distributors (NAFCD) Executive Vice President, announced a new partnership arrangement between the two industry associations.
The first initiative planned by the two organizations will significantly increase awareness of WFCA research and training resources within the flooring retailer community. “This joint program will focus on NAFCD distributors promoting the 2016 WFCA Sales Training Camps to their retailer customers,” Humphrey said. “By tapping into the deep relationships that distributors have with retailers in their regional markets, we expect to enhance growth in retail sales nationwide—providing benefit for the industry at every level.”
The new partnership will expand its focus over time. WFCA and NAFCD plan to facilitate and streamline industry communications through both associations, expand support for industry advocacy issues and secure potential new members through their respective member bases.
“Both the WFCA and NAFCD have been in existence for many decades, each serving the industry and their constituents,” said Humphrey. Noting the WFCA’s evolution into a retailer-focused association, Humphrey explained that he and Kevin Gammonley, realized that the two associations had much to gain through collaboration and the sharing of resources. “Together we will be able to capitalize on each other’s offerings and streamline professional training, industry driven research, advocacy programs, and overall communications affecting members of both groups,” Humphrey said.
Torrey Jaeckle, President of NAFCD, highlighted the parallel histories and missions of his organization and WFCA. “Just as WFCA was founded to help advance the floor covering industry – shaping public and industry policy, promoting professional development through certification and providing its retailer members the business tools and resources to increase profitability – NAFCD is dedicated to the success of the industry distributor,” Jaeckle said. “The distributor’s needs are similar to those of the retailer, and the distributor’s welfare is dependent on the success of the retailer.”
Jaeckle agreed that both WFCA and NAFCD have much to gain through their enhanced partnership.