The National Tile Contractors Association (NTCA) has appointed Elena Grant as assistant executive director of marketing, communications and public relations. She has more than 20 years of experience leading marketing initiatives, programs and operational enhancement strategies, including as former vice president of marketing and program at Taffy Event Strategies which manages the tile and stone trade show Coverings.
“Many of our staff and volunteer leaders at NTCA have worked closely with Elena on Coverings throughout the years,” said Executive Director Bart Bettiga. “We are thrilled she sees the potential in growing our membership and promoting our programs. She shares with us a passion for the tile industry, and she is committed to supporting our initiatives and developing new strategies to take us to the next level.”
Grant will assume the role of publisher of TileLetter magazine and oversee all print and digital communications. She will also seek to expand the outreach of NTCA to promote membership to builders, designers and architects. Her team will support NTCA training and education programs and promote attendance at these events around the country. She will also support the Ceramic Tile Education Foundation (CTEF) to promote certification and participation in their educational programs.
“I am thrilled to return to the heart of the tile and stone industry in this new role for the National Tile Contractors Association,” Grant stated. I look forward to promoting and championing the incredible craftsmanship and innovation that define our industry.”
For more information, visit https://www.tile-assn.com.
