The World Floor Covering Association (WFCA) has unveiled its lineup of guest speakers and in-booth events for The International Surface Event (TISE) 2022 next week in Las Vegas. Through its “Reset, Reconnect, Renew” theme, WFCA aims to foster togetherness and focus on positive change by reminding everyone to pause and reconnect to โour dreams, our staff, our customers and our partners,โ the association noted.
Across the three-day event in WFCAโs booth #2061, attendees can participate in โfireside chatsโ with WFCA leadership and guests to network, learn and be inspired. Between sessions, participants will have the opportunity to engage directly with speakers and their peers.
“WFCAโs theme affirms the current optimistic belief that the time is now to Reset, Reconnect, and Renew,” said Freida Staten, vice president of marketing, communications & membership. โCircumstances over the last few years have proven that connectivity is more important than ever and that we are stronger together. TISE is a place where attendees have an opportunity to reset perspectives, learn from one another, and where new relationships are formed. This yearโs agenda will provide content that will challenge you to hit the reset button and make 2022 your year.โ
WFCA Booth highlights at TISE 2022 will include:
Tuesday-Wednesday, February 1-2
9-10 a.m.
Women in Leadership: The Power to Inspire Change
Join some of the top women of the flooring industry as they discuss how they’ve created a collaborative group of emerging female leaders who are helping to steer the future of the business.
Panelists: Lisbeth Calandrino, Lisbeth Calandrino and Associates; Michelle Winters, New Braunfels Flooring and Design; Rachel Berlin, Precision Floors and Dรฉcor; and Deb Vincent, Buzzwords Marketing.
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Tuesday-Thursday, February 1-3
10:30-11 a.m.
Tuesday: Reset – Fireside Chat with Scott Humphrey, WFCA CEO
Wednesday: Reconnect – Fireside Chat with Danny Crutchfield, vice president, Shaw Flooring Network (SFN)
Thursday: Renew – Fireside Chat with Scott Humphrey, WFCA CEO
Additionally, from 2-3 p.m. Feb. 1 and 2, SFN will host a private event for members. Scott Sandlin, executive vice president of residential, will speak on Tuesday about the partnership between SFN and St. Jude. On Wednesday, Crutchfield along with Carrie Edward Isaac, vice president of strategic accounts, residential sales and marketing, will discuss โKey Insights for Members from Shawโs Ongoing Consumer Research/New Exclusive for the Network.โ
For more information, visit https://WFCA.org.

