The 23rd Annual Alan Greenberg Memorial Golf Tournament, held last month at the scenic Barnsley Resort in Adairsville, Ga., raised $140K for the Floor Covering Industry Foundation (FCIF). Since its founding in 2003 the tournament has brought in more than $3 million in support of FCIF, which helps members of the industry facing catastrophic medical issues and life-changing financial hardships.
This year’s event featured a new pickleball tournament as well as golf pro Scottie Pearman, ranked third in the world for his long drive, who joined players at Hole 12 to help raise additional money for FCIF and keep the momentum going.
The tournament began as a charitable tradition established by CCA Global Partners’ co-founders Howard Brodsky and Alan Greenberg. Following Greenberg’s passing in 2007, the event was renamed in his honor to celebrate his enduring legacy of generosity, leadership and service to the industry.
Ahead of the tournament, the FCIF Board of Directors met on-site and reported on the foundation’s continued positive impact on flooring families in need. The board highlighted strong fundraising performance across the industry, reinforcing the importance of the golf tournament as the foundation’s largest annual fundraising event.
Eric Bernstein, CEO of CCA Global Partners, stated: “At the end of the day, it always comes back to people. From CCA’s perspective, it’s truly our pleasure to serve and be part of this. I want to applaud everyone from CCA who came here to support and help bring this event to life.”
Charlie Dilks, CCA chief product officer, added: “What makes this industry so special is the way we come together in moments of need. When individuals face a catastrophic illness or a financial crisis, the industry always rallies to take care of its people. Seeing this packed room today is a powerful reminder of that spirit of unity and generosity.”
Tod Greenberg, CCA’s chief information officer, technology, and son of Alan Greenberg, reflected on his father’s legacy. “I know my dad would be amazed at what this event has become. This cause is truly unique in how it allows us to support people within our own industry. For me, this is the highlight of the year—a chance to give back, gather together and make a real difference. Thank you to everyone who continues to support the foundation.”
Tournament winners were, in first place: Charlie Dilks, CCA Global Partners; and Bill Gladdis, Bart Hill and Jeff Meadows, Mohawk Flooring; in second place: Mike Cronin and Erik Kempf, Leggett & Platt Flooring Products; and Mike and Nash Nance, Nance Industries; and in third place: Jon England and Herb Upton, Shaw Floors; and Keith Spano and Bill Wissler, CCA Global Partners. Lorenzo Guerrero, Shaw Floors, was the pickleball champion.
Other awards were given out to: Jon England, Shaw Industries, for longest putt; Jason Larson, CCA Global Partners, for straightest drive; and Greg Payne, Engineered Floors, for getting closest to the hole.
Event sponsors were, in Titanium: Daltile/Mohawk Industries, Marketing Alliance Group, MC², Shaw Industries and Synchrony; in Platinum: Art Guild Inc., Cali, Engineered Floors and Republic Floor; in Gold: Carpenter Co., Emser Tile, Flooring OS, Future Foam, Happy Floors, Healthier Choice Flooring, HMTX Industries, Leggett & Platt Flooring Products, Mannington Mills, Stanton Design and Tarkett Home; and in Silver: Beaulieu Canada, Cabinetworks Group, Congoleum Flooring, FEI Group, HQ Living Cushion by Palziv, Karndean DesignFlooring, Milliken, Promotional Spring, The Dixie Group, UCX and Versatrim.
