Certified Flooring Installers (CFI) has named Mohawk its exclusive executive strategic partner. First announced during The International Surface Event (tise) in Las Vegas recently, the partnership is aimed at “enhancing installer education, expanding technical resources and promoting installation excellence across the flooring industry,” CFI said.
“Mohawk’s partnership with CFI is a powerful example of manufacturer leadership in supporting the flooring installers who determine the quality of every finished job,” said Scott Humphrey, CEO of the World Floor Covering Association (WFCA). “By investing in those installers, Mohawk is helping ensure product performance translates directly into customer confidence and industry credibility.”
This collaboration builds on an already established relationship. For more than three decades, CFI has advanced the craft of installation through hands-on educational opportunities, professional certification and workforce development. Mohawk brings installation innovations through its diverse product lines, particularly Mohawk Performance Accessories. Mohawk has also been a consistent advocate of installer advancement, including involvement in the tise National Installer of the Year Competition and participation in CFI’s expanded annual convention, which attracts more than 500 installers from across the country.
“Flooring installers are the heart of the industry, bringing their precision, expertise and pride to every job,” said Ken Walma, president of Mohawk Flooring North America. “Given the prevalent shortage of experienced installers, we are eager to work with the CFI to advance our mission of elevating the installer community and building a stronger, more skilled, more connected industry.”
For more information about CFI, visit www.cfiinstallers.org. Learn more about Mohawk Performance Accessories at www.mohawkflooring.com.
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