The World Floor Covering Association (WFCA) has announced its first-ever Step Up Tourโa nationwide initiative designed to meet members where they work, elevate their stories and spotlight the professionals shaping the future of the flooring industry. Throughout the year, WFCA leadership will travel across North America to visit member businesses investing in their teams, strengthening professionalism and raising the bar within their communities.
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โThis industry was built by people who stepped forward when it mattered,โ said Scott Humphrey, WFCA CEO. โThe Step Up Tour honors that spirit. It reinforces that real leadership means showing up in person to support the next generation who will carry this industry forward.โ
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First introduced at The International Surface Event (TISE) earlier this year, the initiative officially launches this spring with confirmed stops in Lakeland, Fla.; Wichita; Somerset, Wis.; Denver and Grand Rapids. Additional stops are in development, with more host retailers to be announced.
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โWhen members invest in their teams and raise standards within their businesses, it strengthens the entire industry,โ said Freida Staten, WFCA chief marketing and strategy officer. โBy telling those stories, weโre not just recognizing successโweโre creating momentum others can build on.โ
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The initiative is supported by Jones Walker LLP, founding partner of the Step Up Tour. Learn more at https://wfca.org/the-wfca-step-up-tour.
