Organizers for Coverings 2023—set for April 18-21, 2023, at the Orange County Convention Center in Orlando, Fla.—have published a sneak peek of featured education for the annual tile and stone show. A robust lineup of live demonstrations, curated show floor tours, interactive sessions and partner education will focus on Coverings’ core tenets including “Sustainability,” “Health & Wellness,” “Outdoor Spaces” and “Timeless Luxury.”
Three on-floor education stages include the new Fabricator Stage and the return of the Installation Innovation Stage and Trends & Solutions Stage. Educational sessions will focus on the show’s three strategic learning tracks: “Installation & Fabrication,” “Materials & Trends” and “Workforce & Profits.”
The “Installation & Fabrication” track will help attendees brush up on industry best practices and cutting-edge techniques in the installation and fabrication of tile and stone. Attendees of the “Materials & Trends” sessions will be provided updates on the latest trends, design inspirations and techniques within the world of tile and stone. Those who attend the “Workforce & Profits” sessions will discover new and successful business practices and tactics to better grow and manage their workforces with practical labor solutions and takeaways for maximizing bottom-line profits.
One highlight, part of the “Sustainability” tenet, is “Today’s Leading Sustainability Drivers and Their Impact on the Tile Industry.” Attendees will gain insight into today’s sustainability market and the current conversation around carbon emissions, detailing the need for furthering the demands of environmental transparency, standardized environmental performance and human health optimization pertinent to product ingredients. The session will address how green building products and projects are increasingly scrutinized for embodied carbon, and how companies are further striving toward “carbon neutral” and “net-zero” practices.
A must-see Coverings 2023 “Outdoor Spaces” tenet session is “Tile Installation Solutions and Systems for Exterior Projects.” Session attendees will join National Tile Contractor Association (NTCA) trainers and contractor members as they feature case studies on successful installations of porcelain and glass tile as well as natural stone in both outdoor residential and commercial projects. Product trends in varying formats, sizes and thicknesses will be discussed, and new technology and installation systems will be introduced at this informational learning opportunity.
The “Timeless Luxury” insights during Coverings 2023 will include numerous engaging sessions, including “Understanding How to Market and Sell to Your Wealthiest Prospects.” This session will provide attendees with the keys to selling to the affluent and analyze the proven methodology of understanding their level of wealth. Showgoers will review the five levels of wealth and examine the behaviors, needs, wants, desires and fears of each demographic.
The University of Ceramic Tile and Stone, a Coverings 2023 educational partner, will present “How to be a Professional Architectural Sales Rep to Develop ‘Bullet Proof’ Specifications and Get the Order,” as a co-located learning opportunity on April 17, a day before the Coverings 2023 show floor opens. The focus of this four-hour live classroom training is to teach the fundamentals of being a professional and successful architectural sales representative. A separate registration and fee are required for this opportunity through advance reservations on the University of Ceramic Tile and Stone’s website.
For more information on the upcoming show and its slate of educational sessions, visit coverings.com.