The Ceramic Tile Distributors Association (CTDA)—an international association of independent distributors, manufacturers and allied professionals of ceramic tile and related products—recently held a strategic planning meeting at Louisville Tile’s headquarters, in Louisville, Ky, to hammer out a roadmap for the organization for the next three years. Facilitated by Louisville Tile’s vice president of operations, Carol Atkins, the two-day event brought together the full CTDA board and key committee chairs, totaling 16 participants.
Key areas of focus included:
- Membership Growth: A commitment to doubling distributor membership within three years.
- Member Engagement: Increased participation and involvement in CTDA.
- Marketing Expansion: Enhanced marketing efforts to support objectives.
- Educational Advancement: Expanded educational offerings, including sales training for members, content for dealers and growth of AIA/CEU programs.
The meeting featured a full day of strategic planning followed by a board dinner, and a final session to solidify objectives. Attendees then toured a manufacturing plant in Lexington, “reinforcing the association’s dedication to industry knowledge and collaboration,” according to the CTDA.
Scott Levy, president of the CTDA, expressed enthusiasm for the strategic planning meeting’s results, stating, “By doubling membership, enhancing engagement and expanding education, we’ll provide significantly more value to our members and the industry. The key takeaway is our laser-focused plan, with its specific goals and action items; we are well-positioned for continued success.”
Rick Church, CTDA’s executive director, emphasized, “Our two-year leadership term structure is another significant step forward for CTDA. This structure, allowing individuals to serve in leadership roles over two years instead of one, fosters stability.”
Levy added, “We’re fortunate to have a board that’s deeply engaged and passionate. They’re actively seeking innovative ways to boost member engagement and deliver greater value. It’s a dynamic and positive environment.”
“It was an honor to host the CTDA at our corporate campus,” noted Crosby Hall, chief administrative officer at Louisville Tile. “We believe in the power of collaboration and are proud to support the association’s mission of uniting peers to drive the future of independent tile distribution.”
