In honor of Earth Day, Mohawk Industries announces that the ReCover Carpet Recycling Program, a landmark sustainability program, will expand into the residential market. Already an established and successful program within the commercial market, ReCover now provides sustainable carpet solutions to specialty retailers and their customers.
“There is a growing need for sustainable flooring solutions because today’s homeowners are sensitive to their impact on the environment,” said Denise Silbert, vice president of marketing, residential soft surface. “We recognize and understand that sensitivity. As America’s largest carpet manufacturer, we are committed to offering flooring solutions that protect and preserve our planet. ReCover helps us accomplish that goal.”
Addressing a growing interest in sustainability, the ReCover program is a paid service that facilitates the recycling of used carpet from any manufacturer to repurpose it back into new carpet, padding and other useful products. By doing so, ReCover reduces flooring waste and provides a convenient and easy alternative for carpet recycling. Since the inception of ReCover, 159 million pounds of carpet has been diverted from landfills.
“This is a remarkable upcycling opportunity for soft surfaces,” explained Robert Marshall, director of special services and technical compliance. “By diverting carpet from landfills, we are doing our part to turn what was wasteful into what is useful. The program is easy to join and easy to use so that we can make a genuine impact with solutions that truly speak to today’s buyers.”
The ReCover carpet recycling program is one of Mohawk’s many sustainability initiatives. The company also operates a third-party certified reclamation facility. Its Summerville, Ga. facility recycles approximately 7 billion plastic bottles per year, equivalent to 20 percent of all bottles in the domestic post-consumer market, to convert them into carpet.
“We are committed to making a positive impact on the world,” continued Silbert. “We strive to create sustainable manufacturing processes, products and programs that will help make the world a cleaner, healthier place.”
For more information on ReCover and Mohawk’s other sustainability initiatives, visit mohawktoday.com or speak to your sales representative.