The National Tile Contractors Association (NTCA) has named the recipients of two of its most prestigious honors: the Joe Tarver Award for Lifetime Service and the Tile Person of the Year. Awards will be presented to David A. Rothberg and Mark Heinlein, respectively, on Thursday, May 1 at 5:30 p.m. in Room S230E, during Coverings 2025 at the Orange County Convention Center in Orlando, Fla.
Named in honor of NTCA Executive Director Emeritus Joe Tarver, who led the association from 1972 to 2002, the Joe Tarver Award recognizes exceptional service and commitment to the tile industry. Rothberg, this year’s recipient, serves as chairman of Laticrete International.
Rothberg’s career began in 1978 in Laticrete’s laboratories, leading to roles as scientist, technical service representative, vice president of finance and administration, CEO and ultimately chairman. A Harvard Business School graduate with a B.S. in geology from Emory University, Rothberg’s leadership and global outreach have helped maintain Laticrete’s family-run legacy while fostering innovation, education and philanthropy across more than 100 countries, the NTCA stated.
Rothberg’s recognition follows previous Laticrete recipients Henry Rothberg (2006) and Ed Metcalf (2022).
Additionally, NTCA has named Mark Heinlein the 2025 Tile Person of the Year, recognizing his outstanding dedication to industry training, standards and mentorship.
Heinlein’s journey with NTCA began in 2015 after passing the Certified Tile Installer (CTI) exam. His passion for standards and education led him to become an NTCA trainer in 2016, and soon NTCA training director. Under his leadership, NTCA’s Workshop and Regional Training programs flourished, expanding nationwide and elevating the association’s reputation as a premier training partner.
From creating protocols with sponsors to leading demonstrations at national trade shows, Heinlein left an indelible mark on the tile industry. His legacy continues through the training team he mentored, and the strong relationships he fostered with members, sponsors and partners.
Now retired, Heinlein enjoys time with his wife Connie, their grandchildren, and hobbies which include remodeling, stained glass and artistic tile mosaics.
