Mohawk’s Performance Accessories said it will be the exclusive Titanium sponsor of the Synergy Convention & Expo, set for Sept. 16-18 at the Sheraton Music City Nashville Airport in Nashville. The event is hosted by the Flooring Contractors Association (FCICA), Certified Flooring Installers (CFI), Flooring Consultants and Inspection Training Services (FCITS) and Floor Covering Business to Business (fcB2B).
“We are looking forward to being a part of the Synergy Convention & Expo once again,” said Alfredo Donjuan, vice president and general manager of Performance Accessories. “This event provides an invaluable opportunity for Mohawk’s Performance Accessories team to connect with installers and gain deeper insights into their needs. Through direct conversations with installers, we can refine and develop products that enhance their efficiency and effectiveness. We are enthusiastic about receiving their feedback and collaborating to create superior installation solutions.”
Performance Accessories will sponsor the Welcome Reception on Tuesday, Sept. 16 from 6:30 to 8:30 p.m., as well as two educational sessions the following day: “Installer to Influencer” and “Setting Your Subfloor for Success.”
Led by Justin Hicks, Mohawk’s senior director of marketing, wood and laminate, “Installer to Influencer” will teach installers how to transform their skills on the job into a powerful personal brand. Attendees will learn practical strategies for leveraging social media and digital platforms to showcase their expertise, connect with customers and grow their presence in the flooring industry.
In “Setting You Subfloor for Success,” Sandon Carson, Mohawk’s technical field service manager, and Karl Danzer, senior product manager of Performance Accessories, will give an overview of Performance Accessories subfloor products and how to use them correctly.
Additionally, Performance Accessories will exhibit its latest products and technologies during the Synergy trade show, 3:30 to 7:30 p.m. on Sept. 17.
