The World Floor Covering Association (WFCA) has appointed two industry leaders to its Board of Directors: Doug Jackson, CEO of Cali Bamboo; and Dani Brock, vice president of retail experience at Shaw Industries. The decision, made during a vote at the WFCA board meeting on May 2, expands the board’s composition to 17 members.
Sam O’Krent, chair of the WFCA Board, expressed his enthusiasm for the new appointments: “We are thrilled to welcome Doug Jackson and Dani Brock to our leadership team. Their diverse expertise and forward-thinking perspectives will enrich our discussions and strategic initiatives. We’re excited about the fresh perspectives they bring, and I’m confident they will make significant contributions to advancing our mission and serving the needs of our members.”
Jackson’s career in the flooring industry spans nearly three decades of dedicated leadership and strategic vision. Beginning at Tuftex before its acquisition by Queen and Shaw, Doug accumulated 21 years of experience. As vice president of sales and marketing, he developed long-term business relationships and honed his strategic acumen. Transitioning to Cali Bamboo in 2017, he swiftly ascended to the roles of chief revenue officer and later president and CEO. Throughout his tenure, Jackson has been instrumental in driving accelerated growth and innovation within Cali. His emphasis on fostering genuine relationships and crafting authentic brand experiences has played a pivotal role in shaping Cali’s trajectory.
Brock is a seasoned retail marketing strategist with more than 20 years of experience at Shaw Industries, recently promoted to vice president of retail experience. Previously, she has been serving as the director of retail marketing since August 2013. With an innate understanding of consumer behavior and market dynamics, Brock specializes in cultivating sustained interest in Shaw’s diverse product portfolio among retailers and sales associates. Before her current role, she served as manager of advertising in sales and marketing, and manager of customer relations. Her passion for retail marketing drives her commitment to Shaw Industries’ brand growth and success.
Jackson and Brock will serve three-year terms on the WFCA Board of Directors.
The WFCA Board of Directors guides strategic objectives and ensures professional management while upholding the organization’s mission of ensuring the success, profitability and representation of professional flooring dealers and their common interests within the industry.
For more information, visit https://wfca.org/page/wfca-board-directors-and-past-chairmen.
