Bostik has announced the rebranding and expanding of its resilient and soft floor covering installation systems in an effort to better communicate the systems’ market segments, product technologies, quality levels and product benefits.
A major highlight of the rebranding was the redesign of the product packaging into a “fully unified and cohesive product portfolio,” according to the company. All packaging is now boldly designed, featuring an alphanumeric naming structure, certifications, color coding and clear icons to highlight the product’s specific characteristics to aid in product selection.
“We made this decision with the installer in mind,” stated Jake Stadler, Bostik’s Market Manager, Hardwood and Resilient Installation Systems. “The intent behind these updates is simply to make it logical and easy for the contractors and installers who use our products daily.”
Stadler continued, “The new LOCK and COTE solutions are an approved substitute for our previous line of soft floor covering installation systems. In most cases, we made no formula changes to our products; we wanted to make it easier for our customers to select the right product for their project.”
This Bostik portfolio of soft floor covering installation solutions is eligible up to a 25-year system warranty and includes:
- A comprehensive line of products for all resilient and soft floor coverings
- High moisture-resistant solutions
- Tenacious bond strength and high tack
- Lengthy spread rates
- FloorScore Certified products
- Plasticizer migration-resistant formulations
For more information on this launch, visit the Bostik website at www.Bostik.com/us.