Home Latest News Howell Tapped to Lead WFCA Board of Directors
Home Latest News Howell Tapped to Lead WFCA Board of Directors

Howell Tapped to Lead WFCA Board of Directors

Dean Howell, president of Moda Floors & Interiors in Atlanta, has been elected Chairman of the Board of the World Floor Covering Association (WFCA). Howell, who has sat on the board since 2013, succeeds Deb DeGraaf who becomes immediate past chairman.

“It has always been an honor to serve the WFCA, whether on the board, or now as board chair,” Howell said. “It is a responsibility I take very seriously. This organization and its membership drive change and make things happen for the greater good far beyond what individuals could do on their own. I am eager to continue the momentum of my predecessors who have led this association to new heights.”

“Our board leadership reflects our efforts to bring together the best and most collaborative minds in the industry to address current and critical issues affecting the independent floor covering dealer,” said Scott Humphrey, president and CEO of WFCA. “We are incredibly grateful for Deb DeGraaf’s service and guidance through a time of unprecedented challenges faced by our industry and in the world. Now we are poised to emerge from the pandemic stronger than ever under the able guidance of Dean Howell as the new Chair of our Board of Directors. Widely respected for his wealth of industry knowledge and experience, Dean’s leadership will be tremendously helpful as we continue to fulfill our mission.”

Howell spent 18 years in the corporate world working for The Trane Co. and Home Depot, where his career took him and his family abroad for seven years in Belgium, China, France and the Netherlands. The Howells then settled in Atlanta.

Interested in the idea of owning a small business together with his wife Janice, Howell purchased a flooring and window covering franchise with Nationwide Flooring and Window Coverings. The Howells’ business soon became one of the top franchises in the country. However, when the unstable economy caused the franchisor to go out of business, the Howells put their industry experience into converting the franchise in 2009 into an independent flooring and interiors company: Moda Floors & Interiors.

When defining their business, the Howells drew inspiration from their time overseas. Captivated by European design, architecture, and materials, they wanted their business to express cutting-edge style and European flair. “Moda,” the Italian word for fashion, personifies the company’s focus on staying a step ahead in design, installation and service.

At the fall WFCA board of directors meeting in San Antonio, directors also elected Sam O’Krent, president of O’Krent Floors, as chairman-elect; and confirmed Don Roberts, president of Central Alabama Flooring, as chief financial officer and treasurer; Adam Nonn, president of Nonn’s Kitchen Bath & Flooring, as secretary; and Jim Walters, former president of Macco Floor Covering Center, and Lauren Voit, president of Great Western Flooring Co., as vice-chairs. They will comprise the association’s executive committee for 2022-2023.

The WFCA elects its board of directors for three-year terms. Current directors include: Cheryl Acierno, Acierno & Co.; David Garden, Installation Services LLC; Skip Mancini, BT Mancini Co. Inc.; Typhannie Watson, Carpeting by Mike Inc.; Jay Kopelson, Mannington Mills; and Madeleine Bayless, RFMS.

For more information, visit https://WFCA.org.


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